National Repeal Day
National Repeal Day is an irreverent drinking holiday celebrating the day America decided Prohibition was a terrible idea. I wrote and directed a series of social content designed from the start to live just about anywhere—different formats, different lengths, easily cut apart, remixed and repurposed to keep feeding the campaign and building momentum.
The goal wasn’t to make one precious piece of content. It was to create a whole world of stuff that could keep the holiday alive and give people a reason to follow along. That audience has since grown to more than 45,000 Instagram followers.
And because apparently writing and directing wasn’t enough involvement, I even made the questionable decision to appear in my own creation. That’s me in the George Washington costume spannking a stuffed goat. What I won’t do for my clients.
Bob Evans Farms
Momming is hard. These irreverent Bob Evans stories embrace the fact that nobody gets it right all the time—and sometimes dinner comes from the microwave. Because feeding your family doesn’t always have to come with a side of guilt.
Sunscription Solar
Sunscription makes subscribing to local solar energy simple. I brought the program to life through animation, working within US Solar’s existing illustration style and extending it into motion. The final campaign was built to work across multiple social formats and placements.
American Standard
We helped retool and rebrand American Standard, moving the conversation beyond 40 years of product features and into the very human moments that happen in kitchens and bathrooms every day. The work traded specs for stories and made the brand feel warmer, more relatable and a lot more alive. Also: Dogs, cats and toilets.
NutraSweet
It’s all about the swirl. NutraSweet brings the sweetness without aspartame or calories, wrapped in a bright, energetic campaign built around taste, movement and a little fun. Made for active lives that still like the sweet stuff.